Thursday, January 02, 2003
Found this one in poster form at the Post Office. I can see that they're going for "Fortitude," but the choice of a closed "4" immediately makes my eyes first read and translate it into an "A" in h4x0r 13375p34k (hacker 'leet'speak). And while Lance Armstrong certainly deserves to have some "Attitude" after winning four Tour DeFrances back to back, I don't think that was the first impression they were going for. Besides, it would be spelled wrong.